5 Things I have to know.

When I was working with new team members in the media industry, they often forgot the entertainment side of the business was still BUSINESS!

So I developed a very simply A4 document titled, 5 Things I have to know. The purpose of the document was to reinforce that every interaction was an opportunity to gather information, information that we might be able to use to add value to our clients business, and therefor our business.

The form itself is simple enough but of course the trick is being able to ask the right questions to get the information. 

I would love to hear from you, if you have some great questions that you use to help uncover important information from your clients?